When you mail almost anything in a plain brown wrapper and fill the box with real peanuts, you tend to get people's attention. The question is, will they now take the next step and install your whiz-bang, price-printing-yourself software?

What we needed was a small incentive. Halfway through the demo we inserted a place called O'Malley's. You couldn't miss it. Proof that you viewed the demo got you 500 memo sheets.